Start your own Green revolution

The guerrilla gardener’s seedbomb recipe
april 14, 2009, 1:07 pm
Filed under: Green Spin The Hague, Guerilla gardening


For those hard to reach public spaces, the guerrilla gardener has a weapon: seedbombs.

Here’s the recipe:

5 parts dry red clay*
3 parts dry organic compost
1 part seed**
1 – 2 parts water

* Red Art Clay this is the stuff that potters use.

**seeds: Drought-tolerant Wildflowers


Guerilla Gardening The Hague
april 13, 2009, 5:41 pm
Filed under: Green Spin The Hague


Tomorrow i will make my first attempt of starting  my project
for a greener the hague!

I will plant pansies  and  i’m going to plant as many seeds i can!

I also designed some nice messages but that will be a surprise.

If you want to join me tomorrow.  Leave a message 🙂

What is GreenWashing???
april 13, 2009, 1:19 pm
Filed under: What is Greenwashing?


Toyota Leaf

Toyota Leaf


Examples greenwashing.

Greenwashing is a marketing technique in which a company falsely claims environmental responsibility. As more and more consumers are concerned about sustainability and the environment, a growing number of corporations have stepped up, claiming to be improving their environmental practices and reforming their industries. While this may certainly be true in some cases, many of the claims of environmental stewardship made by companies are actually false, or at the very least extremely misleading.

The term is a portmanteau of “whitewashing,” in the sense of covering up misdeeds, and “green,” a common term used to refer to environmentally sound practices. The green movement encompasses food sources, building, energy, and everything in between, and it also represents a substantial source of potential income. A growing number of citizens, especially in the First World, are willing to pay a premium for “green” products. In addition to environmentally sensitive companies who are genuinely trying to practice business ethically, a number of corporations launch extensive greenwashing campaigns detailing all the ways in which they are environmentally responsible. For unwary consumers, the glossy greenwashing ads can suggest that the company is reputable and responsible.

Many companies in traditionally environmentally controversial industries have launched greenwashing campaigns. Numerous oil and car companies, for example, have glossy ads in major magazines touting their environmental programs. Other companies use misleading labeling on their products, or astroturf organizations to support their claims of environmentally sound business practices. Many greenwashing campaigns are nothing more than a highly deceptive marketing technique. This makes it doubly difficult for companies which actually are trying to practice business ethically, as it can be difficult for consumers to distinguish between greenwashing and truthful advertising.

Several things can be used as clues for consumers to detect a greenwashing campaign. The first thing to do is to follow the money and paper trails of the company. Consumers should seek out donation records, for example, seeing what kind of organizations the company donates and belongs to. This can also uncover astroturfing organizations, and may provide a more complete picture of the company’s business ethic. Consumers should also seek out information which is not discussed in the greenwashing campaign, such as statistics on pollution from that company’s factories.

Another important clue is consistency. Many companies announce a new environmentally program with great fanfare and then quietly cut the funding. Consumers remember the advertisements touting the program, but do not check to see whether or not the company followed through. In addition, consumers should look at the practices of the company overseas, especially in nations where environmental laws are lax. If the companies claims of sound environmental practices are not the case overseas, the company is probably greenwashing.

  1. Hidden Trade Off, in which companies highlight one eco-friendly attribute, and ignore their product’s other (potentially more significant) environmental concerns.
  2. No Proof, which, just like it sounds, involves claims that can’t be verified (the report found 26% of environmental claims fall into this category).
  3. Vagueness — terms like “chemical-free,” or “non-toxic,” which are both universally true, and universally false depending on your interpretation.
  4. Irrelevance, when companies make claims that — while true — are unhelpful (like “CFC-free,” when CFCs have been banned for almost 30 years).
  5. Lesser of Two Evils — like “green” herbicides, which ignores the fact that herbicides in any form aren’t good for the environment.
  6. Fibbing. The most obvious, in which companies flat out lie (less than 1% of companies make this mistake, but does happen).

Feel like you’ve been misled? Swindled even? I do. I don’t know how many times I’ve casually chosen the “green” or “organic” version of two products, just because I assumed it “must be at least a little better for the planet.” According to the report, these feelings have significant consequences:

  • When consumers are misled, potential environmental benefits associated with “greenwashed” purchases are squandered.
  • The introduction of new, better and legitimate eco-friendly products is stifled by this inaccurate marketing.
  • Consumers, fooled often enough by greenwashing, may simply give up on green buying all together — thus destroying the current financial incentive for companies to make their products less harmful to the planet.

Guerilla gardening against greenwashing
april 13, 2009, 12:45 pm
Filed under: Green Spin The Hague, Greenwashing, Guerilla gardening | Tags: , ,


I’m thinking of a nice action to inform people about greenwash advertisements on the streets.
Got any ideas?

Post it here!

Greenwashing at best
april 13, 2009, 12:40 pm
Filed under: Greenwashing | Tags: ,


The cement company Boral in Australia advertised that they converted their fleet of trucks to natural gas… natural gas… guess what? oil/petroleum is also natural and burning natural gas also pollutes.

Guerilla gardening Inspiration
april 13, 2009, 12:19 pm
Filed under: Guerilla gardening | Tags:


Buy some plants or seeds!!! and start digging!


1. Spot some local orphaned land.
You will be amazed how many little grubby patches of unloved public space there are. Neglected flower beds, concrete planters sprouting litter and untamed plants, bare plots of mud. Chose one close to home, perhaps you pass it on the way to the shops or work, and appoint yourself it’s parent. This will make it much easier to look after in the long term and reduce the risk of straying into a dangerous neighbourhood.
2. Plan a mission.
Make a date in the diary for an evening attack, when trouble-making busy bodies are out of sight. Invite supportive friends, or perhaps enrole supportive strangers by announcing your attack in the Guerrilla Gardening Community
3. Find a local supply of plants.
The cheaper the better. For city dwellers think local DIY stores, supermarkets and whole salers. The cheapest plants are ones that are free. Sometimes garden centres will have spare plants to give you for the cause. Or befriend someone with a garden (you might even be lucky and have a garden yourself). Think of these private spaces as the training camps for harvesting seeds, cuttings and plants hardened for their big adventure in the wilds of public space. If you have things going spare please leave a message in the Community forum for guerrillas near to where you live.
4. Choose plants for front line battle.
Think hardy – resistant to water shortages and the cold, and in some locations pedestrian trampling! These plants need to look after themselves a lot of the time. Think impactful – colour, ever green foliage, scale. These plants need to really make a difference, for as much of the year as possible. Visit the Community to get advice about specific plants for your part of the world, and to share your horticultural advice with the less experienced. In London I use a lot of herbs like Lavander and Thyme, tulip bulbs, shurbs.
5. Get some Wellington Shoes.
Whilst protecting your feet from mud and providing good purchase on a fork, these rubber shoes also don’t look too obviously “agricultural” as the usual boot, and blend in well with the urban environment. I’ve even worn these clubbing. Andy (233) wrapped his white trainers in carrier bags which worked very effectively, and enables a very convincing clean-footed get-away should you want to whip them off quickly.
6. Bag some bags.
Plastic bags, bin liners (not only can they keep your feet clean), but they are essential for clearing up the deteritous of war. Weeds, litter, flower pots, and pebbles need to be carried away. For gentle work recuse wind blown carrier bags or for more serious gardening reuse compost bags or giant sacks from builder’s merchants. The thick plastic does not rip and you can lug a great deal in them to a nearby bin.
7. Regular Watering. One of the responsibilities of a Guerrilla Gardener is ongoing tendering. Water is short in many parts of the world, even drissly old London. The Guerrilla Gardener must usually carry water (though I know of New York guerrillas who have keys to road side hydrants!) I have used petrol cannisters, they are the perfect water-tight, efficiently-packed portable transportation. But it has caused passers-by to ask if I am a nocturnal arsonist. Julie (159) came up with the genius idea of using old water dispenser bottles. Here she is with the bounty from her office! They work extremely well.
8. Seed bombs.
For gardening those areas where access is difficult or a long dig is unsuitable, use a seed bombs – seeds and soil wrapped in an explosive capsule or moulded together. The 1970s New York green guerrillas bizarrly recommended using polluting plastic and glass containers but these days guerrillas just mould soil, clay and seeds together or have been known to make delicate bombs by sucking out chicken eggs and filling them with seeds and soil.

More info at!

Green spin for The Hague
april 13, 2009, 12:08 pm
Filed under: Green Spin The Hague


I’m busy setting up a project in The Hague to make people more conscious about nature.
I want to inspire them and encourage people to give the city a green spin.
On this blog i will post different ideas to act on this thought.

More about this subtject soon….!